Apex is an independent type foundry based in Paris, founded and run by Alex Chavot. Alex is a graphic and type designer whose practice revolves around letterforms and printed matter—books, identities, magazines, signage and more. Since 2012, he has been exploring and shaping alphabets across commissioned and self-initiated projects, always treating type as a driving force rather than a finishing touch.
Apex grew naturally from this practice: years of designing type for real-world projects led to a catalogue of characters ready to be shared. In 2020, Apex became a dedicated platform to browse, try and license these fonts with ease.
Our approach is hands-on and iterative. Graphic design informs type design, and type design feeds back into graphic work—each project providing a space to test, refine and push forms further. The result: contemporary, reliable, and characterful typefaces, rooted in typographic history but built for today.
Alongside the retail library, Apex also creates custom typefaces, logotypes and lettering for clients seeking tailored typographic solutions.