Apex Type Foundry

Apex creates tailor-made typographic solutions, ranging from bespoke logotypes and lettering to fully custom typefaces. These designs are crafted to meet the unique functional and expressive needs of each project. Whether integrated into a broader visual identity or developed as stand-alone assets, custom type solutions offer a powerful and cost-effective way to sharpen creative control. By embodying an organization’s personality, voice, and values, they become a strategic tool for visual distinction and narrative clarity. Beyond their communicative strength, they also serve as proprietary brand assets—singular, inimitable, and irreplaceable.

Creating a distinctive typeface doesn’t always mean starting from scratch. Our fonts come with a generous range of stylistic alternates, ready to be mixed, matched and fine-tuned to suit your brand’s personality. Sometimes, a few smart tweaks are all it takes to shift the tone entirely. Not a fan of that double-storey “g”? Prefer round dots over square ones? Want to embed you logotype in there and change the name to yours? From subtle character edits to a broader stylistic adjustment, we can reshape an existing design into a version that feels unmistakably yours.

Our typefaces already speak widely — supporting almost 300 Latin-based languages across Europe, the Americas, Oceania and beyond. But brands rarely stop at one script, and neither do we. Whether you need Cyrillic, Greek or another writing system entirely, we can extend any Apex Type design to meet new linguistic territories. Because if your brand speaks globally, your typeface should too.

Some brands need more than a selection: they need a signature. A fully custom typeface is built from the ground up to perfectly express your identity with absolute clarity and consistency across every touchpoint. From the first sketches to the final font files, we design a typeface around your brief with full control. Every curve, proportion and detail is defined with purpose. Just as you wouldn’t share your logo or your brand colours with a competitor, a bespoke typeface ensures your voice remains entirely your own.

Alongside type design, we can also develop bespoke logotypes—either built from one of our typefaces or drawn entirely from scratch. In both cases, the goal is the same: to create a wordmark that feels precise, distinctive and technically sound. Not just visually striking, but balanced and functional across every application. From subtle typographic tuning to completely original letterforms, we shape logotypes with the same attention to structure and detail that defines our type design work.